How can technology application and operational practices can help (and hinder) the realization of quality improvement in the industry? Find out in a comprehensive review of critical issues such as Digital Fingerprinting and related activities; various methods of identifying “fraudulent” respondents and related issues; a discussion of the concept of Total Survey Error (TSE) and how to control it; the role of quality audits and their technology impact and requirements; and the application of new Internet-based technologies.